As an Association, one of the areas PrimeGlobal has always been keen to develop for our members is a strong culture of togetherness and shared values, and this could not, or would not, be possible if the feelings of being globally connected did not emulate from our very own team.
With our employees being based in all four regions of the Association, creating solid alliances can be challenging. There are a whole host of cultural differences to consider, not to mention the time zones and languages that are part of the very fabric of PrimeGlobal. However, due to the enduring cultural drive among employees, these differences become our strengths, and the cultural knowledge we have becomes reinforced through our experiences leading to high levels of understanding, in other words our Cultural Intelligence.

As a team, we have a vision, a mission, a purpose, and of course, our very own set of shared values.
These values replicate those chosen by our members where collaboration, innovation, shared experiences, learning, and celebration underpin common goals and a global mindset.
Moreover, these values play a fundemental role in a positive and successful workplace culture, which is not simply about being seen in all the right places, but is about understanding, empathy, action, reflection, and to provide support for our fellow team members, wherever they are based around the globe.

"In a remote working environment establishing a positive culture is more critical than ever. Culture doesn’t just bring the best out of people, it brings the best out of teams and determines how an organisation is perceived. Culture needs to be authentic, shaped by the team, and actually lived in day to day interactions. It is vital that everyone embraces and reinforce the behaviours which determine who you want to be. A company’s goals are achieved by people, and people are motivated by a positive culture" Steve Heathcote, CEO, PrimeGlobal
THE PANTOJA VALUES PROMISE
In honor of our late colleague Estefy Pantoja, we have named our PrimeGlobal values after her. Estefy was instrumental in leading the way in helping to shape and create the PrimeGlobal working culture and creating our cultural values. This is our way of never forgetting the hard work that she put in.
We decided as a global team that our values would remain closely in line with those of our Member Firms, and we worked hard on choosing a set of values that reflected the culture of the Association.
There is, however, one notable difference. As a team, we wanted our values to reflect our dedication not just to our members but also to one another, and so we decided accountable is a value of great significance. We are committed to supporting one another deliver a service of the highest quality to our Member Firms. Moreover, we respect one another's ability to deliver in the areas of our expertise, and we trust that the work we do will be of a standard our peers, and our member firms expect.
To achieve these high standards we value the collaboration between our global team in making results happen, and just like our members, we celebrate our achievements, whether they are of a highly visible, member-driven focus, or behind the scenes, like the cogs and wheels of a well-oiled machine.
We are proud of our values and invite you to take a closer look below.

ACCOUNTABLE
View more

ACCOUNTABLE
As PrimeGlobal employees, we are committed to providing the highest standard of service to both our internal colleagues and our global members. We will strive to provide an Association that meets the expectations of everyone, and we have a commitment to the quality of work we carry out, in everything that we say, and in everything we do.

TRUST
View more

TRUST
As a global team, we will have trust and confidence that our peers, who are experts in their field, will deliver a timely and reliable service to each other and to our member firms. We will hold mutual respect for our colleagues, knowing that our expectations of each other to ‘do the right thing’ will be met.

COLLABORATION
View more

COLLABORATION
We recognize, that as an international team, collaboration is key to the success of the Association and that positive outcomes will only come from strengthening internal relationships, built on commitment and trust. Moreover, to collaborate successfully, we will endeavor to always communicate fully, using communication methods that are culturally appropriate and that reflect our diverse cultural background.

CELEBRATION
View more

CELEBRATION
We will always seek to celebrate the success of our team and the outcomes of our commitment and hard work. We will celebrate together, and we will celebrate each other, our results, and our determination to see the Association grow and develop in a way that continually improves our service offering for our Member Firms. Celebration of our success will further underpin the rest of our cultural values.

