Recruitment in today’s market is challenging, so, to attract talent, Larking Gowen are using more video testimonials content. Video is a powerful and accessible tool, which provides a visual showcase to the employer brand, helping firms to stand out.

According to Statista online videos reached an audience of almost 93 percent among internet users worldwide during the third quarter of 2022. Furthermore, figures show that a massive 91% of businesses are using video as a marketing tool, so what better way to market your firm to potential candidates than to create a motivating testimonial from one of your existing team.

Larking Gowen are ahead of the curve and have started to create a range of testimonials featuring their people sharing positive experiences whilst working at the firm. Their aim is to give candidates a sense of what they can expect if they choose to work at Larking Gowen.

Video testimonials are a great way of building trust and credibility with job candidates by providing them with authentic and relatable perspectives from actual employees. These testimonials help to showcase your unique culture, firm values, and the benefits you can offer.

The first of the Larking Gowen video testimonials features Digital Tax Specialist, Ryan Ebbage, and has been shared on social media, the firm website, and job listing platforms. So far, the video has been well received and the firm are working on the next one in the series!

Please view the testimonial here to find out exactly what Ryan has to say about working at Larking Gowen, and maybe get some ideas to create your own video content!